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People don't care about anything related to how content was produced-it's just not important.
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There is a very clear signal of what people are demanding. What kind of content are people demanding? Now with likes you can capture this implicit demand-what people really share a lot, you can uncover this demand, and you can create content directly for this demand. Whatever advertisers are ready to pay for we will just write about that". The new school says, "forget that, let's see what people are searching, and lets create content for that. The editor is smarter, like a Steve Jobs. The editor knows what to write much more than the reader knows what he wants to read. Essentially, there were two schools of thought. The second big discussion is whether you should respect quantum demand. People will improve and change their editorial policy not once every week or once every decade, but once every day. Because it is measurable, it means the speed of learning will grow dramatically. You can see where the demand is and where the supply is and figure out where they should meet. With the likes, you get a public signal-external people can judge them now. The New York Times knew how they were doing, but not how another publication like the Wall Street Journal was doing. It was private, even on the web until recently. It was in the form of letters that would reach editors months later. In print journalism, there was no granular feedback on individual articles. Yury Lifshits: Journalism needs feedback. I caught up with Lifshits over the phone to get a better understanding of what he found, what he likes, and – hold your horses, all you social media wizard-wannabes – what the secret is to total viral internet domination. Some of the interesting lessons from Yury's numerical analysis, as I wrote when the study was released, shouldn't come as surprises: we tend to use the web to share things that we can relate to more often than we want to read about far flung people and news, and we tend to "Like" the sort of content that will make us, well, likable.